Greenery: Encourages New Beginnings

The Pantone Color Institute has announced its Color of the Year for 2017 — and we’re back to just one color this year! It’s called “Greenery” or Pantone 15-0343 – a gorgeous shade of green.

The color is said to be symbolic of “new beginnings” — the reconnection we seek with nature and one another. Greenery is described by the institute as a “fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”

This annual color award is supposed to serve as an icon of what’s taking place in the world, an expression of the mood and attitude. And this year that mood and attitude is a yearning for a fresh New Year, healthier food choices, flowers, greens, and the outdoors — in one word, environment.

“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” states Laurie Pressman, the Pantone Color Institute’s vice president.